everywhere are hearing: HubSpot is not a marketing strategy. Free Guide: The Inbound Marketer's Guide to Maximizing HubSpot ROICompanies that succeed with HubSpot know this, and their success is no accident. It is the product of a lot of work. It's too easy to Whatsapp Mobile Number List see HubSpot in action and assume you can quickly get it to solve your problems. But you need a plan. Here's what happens, says Carina: A company sees a HubSpot product demo and is blown away by all the platform can do. The thing is, what you're seeing is the culmination of a lot of coordinated effort. You see a HubSpot expert with a slew of marketing assets at their disposal (content, landing pages, workflows, reports, etc.). When you integrate HubSpot into your own organization,
it can take months (or even years!) to get there. And that takes strategy – both a marketing strategy and a plan to really learn the platform and its tools. Too often companies jump into HubSpot and find themselves using only a fraction of its features and therefore not getting what they pay for. I sat down with Carina to confront this misconception head-on. Here is our 18-minute conversation, with transcript and related documents to follow. Whatsapp Mobile Number List HubSpot is not a marketing strategy John: Carina, our general topic today is: HubSpot is not a marketing strategy. Call it a misconception. Carina: Where to start? Where to start? Very well. The reason this comes up so often is that we at IMPACT have a lot of people coming to us and saying,
"We're paying X thousand dollars for HubSpot, and we're not seeing the results." Or, "We're not using it properly. We're not getting the most out of it. We're not seeing the return on our investment." Any number of this type of problem people have. Whatsapp Mobile Number List What I often see when I enter their portal or start to dig a little is like, "So what's the problem? What's wrong? What's going on? what don't you see?" And really, that's like saying there's no underlying strategy for their marketing or sales. They have this fancy software, but they don't have anything in it. They don't use it for anything. Related: A Messy HubSpot Portal Isn't Your Problem: Here's Why
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